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According to a study conducted by Harvard, hosting returning customers cost less compared to hosting new, first-time guests and customers. The study suggests that “Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one”.
The long awaited launch of the Facil-app has finally come, and in this occasion, Fredriksten Hotel in Halden, Norway, is the very first hotel to put the Facil-app into action and engage their guests in this new digital way of checking in at hotels.
With the degree of consumption taking place in hotels, being environmentally friendly progressively becomes a high priority and value for the hotel industry and businesses in general.