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The value of customer loyalty

According to a study conducted by Harvard, hosting returning customers cost less compared to hosting new, first-time guests and customers. The study suggests that “Acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one”.


Be an environmentally aware hotel

With the degree of consumption taking place in hotels, being environmentally friendly progressively becomes a high priority and value for the hotel industry and businesses in general.